Founded and designed NO-Q, an event commerce platform that reduced vendor queue times by 73% and increased order capacity by 2.3x. Led end-to-end product from concept through shipped product, processing $4K+ GMV in pilot with 91% usability task success. Demonstrated founder-level ownership across UX strategy, design systems, and frontend architecture in a 15-month build.
Full digital ordering ecosystem for live events including vendor storefront interfaces, attendee mobile-first ordering flows, QR-based store access, vendor onboarding experience, sales analytics dashboard, order management system, and store activation workflows optimized for temporary high-traffic environments
.outcomes
01Reduced purchase abandonment by 38% and queue times from 15 to 4 minutes through mobile-first ordering redesign
02Led 12+ stakeholder interviews and 40+ usability sessions to validate product decisions before launch
03Simplified vendor onboarding from 45 to 12 minutes, enabling rapid multi-vendor event deployment
#Founder-Designer#0→1 Product#Mobile Commerce#Event Tech#Design Systems
